Selling a leasehold property can involve more information than selling a straightforward freehold home. That is why I would prepare as much as possible before a buyer is found. Make sure your agent has a copy of the lease and understands important information such as the lease length, service charges and any major works you know about.

An open house should not mean throwing the doors open and allowing people to wander in whenever they feel like it. I prefer a much more organised approach. Have buyers book individual viewing slots.

You may have twenty excellent photographs of your property. But there is one that matters before all the others. The first one.

We spend so much time thinking about what buyers will see that it is easy to forget another important sense. Smell. When you live somewhere every day, you become accustomed to the way your home smells.

The first room a buyer enters can have a surprisingly strong effect on the rest of the viewing. If the hallway feels dark, crowded or difficult to move through, the property starts on the back foot.

It is very easy to become completely focused on the figure you achieve for the property you are selling. But most sellers are also going to become buyers. That changes the way I think offers should sometimes be considered.

Before launching your home, spend some time looking at the other properties buyers will be considering. Those properties are your competition. Look at their photographs.

A buyer will often ask questions during a viewing that have nothing to do with the colour of the walls. How long is the lease? What was last year's service charge?

Sellers often think about the asking price and the marketing campaign as two separate subjects. I think they are closely connected. The price affects who sees the property.

Photographs can make individual rooms look fantastic. But they do not always explain how those rooms connect. That is where video and floorplans become particularly useful. A buyer wants to understand what happens when they come through the front door.

When somebody comes to value your home, you may spend a considerable amount of time explaining the property, your plans and what you are hoping to achieve. Then you instruct the agency and never see that person again. I do not think that is ideal.

Nobody knows what it is like to live in your property better than you do. That knowledge can be extremely useful when the marketing details are being prepared. Your agent will see the obvious features.

There is a temptation with property marketing to show absolutely everything. Thirty photographs. A long video. Every room from every angle. A description covering every single feature. I am not convinced that is always the best approach.

One buyer making an offer is good. Several buyers wanting the property at the same time is much better. That is one reason why I place so much importance on competitive pricing and creating plenty of interest early in the marketing campaign.

When a property first comes onto the market, it has something you cannot recreate later: freshness. Buyers who are actively looking within your price range will notice a new listing quickly. That means the first two or three weeks can be particularly important.

I know some people will believe in visualisation and manifestation and others will not. It is a subject I include in the book because I have personally found it useful. At its simplest, it means being positive about the move you are trying to make. Imagine yourself in the next property.

I know some people will believe in visualisation and manifestation and others will not. It is a subject I include in the book because I have personally found it useful. At its simplest, it means being positive about the move you are trying to make. Imagine yourself in the next property.

Nobody likes reducing the asking price. It can feel as though you are giving something away. But if the original price is stopping buyers from engaging with the property, a reduction can sometimes create exactly the activity you need.

Selling a property sometimes takes longer than you expect. That can be frustrating, especially when you know the home well and can see all the reasons somebody should want to buy it. The buyer does not have that emotional connection.

Pricing slightly below market value may sound like the last thing a seller should do. But there is a strategy behind it. The idea is to create a lot of interest very quickly.