Sell Your Home
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Honest Advice
Selling a home is a significant decision. Before marketing, viewings or photographs, most homeowners simply want clarity - on price, timing, and what a sensible next step looks like.
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A private conversation allows me to look at your property properly, discuss the local market, and talk through your options. There is no obligation, and no pressure to proceed.
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It’s simply a chance to understand where you stand before making any decisions.​
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How I Approach Selling Homes
After more than 30 years in property, one thing is consistent: strong results come from good decisions made early.
- 10-Point Marketing Plan
I use a bespoke 10-point marketing plan for each property that I market and sell. This attracts targeted buyers for your property in a short period of time.
- Pricing with realism
Pricing is about understanding buyer behaviour in your specific micro-market and encouraging viewings, and offers, from the outset.
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- Timing and strategy
When a home is launched, and how it is positioned relative to the other properties on the market, often has as much impact as the property itself. Getting this right can significantly affect the outcome.
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- Clear communication and negotiation
With three decades of negotiating for both buyers and sellers, I know what to say - and just as importantly, what not to say - to protect your position and achieve the strongest possible result.
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Practical Experience That Adds Value
I’ve personally bought and sold more than 45 properties and have completed over 25 refurbishments. That experience helps me see homes through a buyer’s eyes and identify the small, targeted changes that can deliver a meaningful uplift.
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Professionally, I’ve helped over 1,200 homeowners move across London, giving me a grounded understanding of how different markets behave - not just in theory, but in practice.​
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Recent Sales
Below are a small selection of London homes I’ve advised on recently. Each required a different approach depending on timing, condition, and buyer demand.
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Mews House​
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I recently sold a freehold mews house in Central London. Using my 10-point marketing plan, I conducted 8 viewings and quickly received an offer which was accepted by the seller. At this time, more than 81% of the freehold houses that were on the market in the area weren't under offer, showing how powerful a truly bespoke marketing plan is when selling a prime asset like a freehold Central London mews house.
First Floor Flat​
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I recently sold a first-floor flat in Central London. Using my 10-point marketing plan, I conducted 4 viewings and received an offer 11.8% over the asking price. At this time, more than 73% of flats in the area had been on the market for over 3 months, showing the power of a truly bespoke marketing plan for a prime asset like a Central London first-floor flat.
Duplex Flat
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I recently sold a duplex flat in Central London. Using my 10-point marketing plan, I received an offer within 10 days of marketing the flat, which was accepted by the seller. More than 77% of flats in the area had been on the market for over 3 months, showing the power of a truly bespoke marketing plan for a prime asset like a duplex flat with a private communal garden, as well as two private patios.
Who This Is For
This approach tends to suit homeowners in London who:
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- Are serious about selling in the next 3-6 months​
- Value honest, realistic advice from an agent with 30 years of experience
- Prefer a calm, hands-on and discreet service, from a single point of contact - me - instead of being handed to another junior agent after your market appraisal
It may not be right for those seeking:
- Curiosity valuations
- High-pressure or volume-led sales tactics from agents
- A purely price-driven approach
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Ready to Talk?
If you’re considering selling and would like a clear view of your options, a private valuation conversation is the best place to start.
There’s no obligation - just straightforward advice to help you decide what to do next.
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