About Me
Any agent can list your property. Not every agent has bought and sold 45+ of their own.
Selling your London property is not just about putting it online and waiting for buyers.
It is about knowing what buyers will notice, what they will question, where they will negotiate, and what small details may affect their confidence before they make an offer.
That is where my experience is different.
I have not only represented sellers. I have been the seller. I have been the buyer. I have renovated properties, handled negotiations, weighed up risk, and made decisions under pressure myself.
So the advice you receive is not based on theory alone. It is shaped by three decades of London estate agency experience - and real ownership experience.
Agent expertise. Owner judgement.
Most estate agents understand the sales process from the agency side.
I understand it from every side.
As an agent, I know how to position, launch, market, negotiate, and progress a sale.
As a seller, I understand the pressure of timing, price, presentation, and choosing the right buyer.
As a buyer, I know what creates confidence - and what creates doubt.
As a renovator, I know which improvements are worth making, which ones are not, and how buyers assess condition, layout, light, finish, and future potential.
That gives you a clearer view before you go to market - and a stronger position once you do.
For London homeowners who want more than a standard valuation.
I work best with sellers who want experienced, considered advice before making a move.
That may include homeowners thinking of selling soon, landlords considering an exit, families selling a long-held property, executors handling a sale, or owners who want discreet advice before choosing an agent.
This is not a high-volume, hand-you-off service.
It is direct guidance from someone who understands what is at stake - because I have quite literally been there myself.
Get the strategy right before your property goes to market.
The biggest mistakes in a property sale often happen before the listing goes live.
I help you answer the questions that shape the outcome.
What is the right asking price?
Not the flattering number. Not the cautious number. The number most likely to create serious interest and give you the strongest negotiating position.
Should anything be improved before selling?
Some changes increase saleability. Others waste time and money. I help you separate the two.
Who is the likely buyer?
A family, investor, first-time buyer, downsizer, overseas buyer, or developer may each respond to different positioning.
How should the property be presented?
Photography, staging, floorplans, description, timing, and launch strategy all influence buyer perception.
Where is negotiation likely to happen?
My buyer and seller experience helps identify objections before they cost you money.
Not ready to sell yet?
You do not need to be ready to list your property to get useful advice.
A short conversation can help you understand what your property may realistically achieve, whether now is the right time to sell, what buyers may object to, and whether small improvements could increase saleability.
It can also help you prepare properly before choosing an agent.
About Me
I am a London estate agent with 30 years' experience, 1,200+ property sales, and 45+ personal property transactions.
My advice is shaped by both professional expertise and personal ownership.
I have sat across the table as the buyer, seller, renovator, and negotiator - giving clients a more complete view of how to prepare, position, and sell well.
For sellers, that means fewer assumptions, clearer strategy, and advice grounded in real-world experience.
Thinking of selling your London property?
Before you choose an agent, speak to one who has been in your position himself.
07470 396 969 | trevor@moveli.co.uk