Sell Your Freehold House
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Honest Advice
Selling a freehold house is a significant decision. Before marketing, viewings or photographs, most homeowners simply want clarity - on price, timing, and what a sensible next step looks like.
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A private conversation allows me to look at your freehold house properly, discuss the local market, and talk through your options. There is no obligation, and no pressure to proceed.
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It’s simply a chance to understand where you stand before making any decisions.​
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How I Approach Selling Freehold Houses
After more than 30 years in property, one thing is consistent: strong results come from good decisions made early.
- 10-Point Freehold House Marketing Plan
I use a bespoke 10-point freehold house marketing plan for each freehold house that I market and sell. This attracts targeted buyers for your freehold house in a short period of time.
- Pricing with realism
Pricing is about understanding buyer behaviour in your specific micro-market and encouraging viewings, and offers, from the outset.
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- Timing and strategy
When a freehold house is launched, and how it is positioned relative to the other freehold houses on the market, often has as much impact as the house itself. Getting this right can significantly affect the outcome.
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- Clear communication and negotiation
With three decades of negotiating for both buyers and sellers, I know what to say - and just as importantly, what not to say - to protect your position and achieve the strongest possible result.
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Practical Experience That Adds Value
I’ve personally bought and sold more than 45 properties and have completed over 25 refurbishments. That experience helps me see homes through a buyer’s eyes and identify the small, targeted changes that can deliver a meaningful uplift.
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Professionally, I’ve helped over 1,200+ homeowners move across London (including 120+ freehold house sales), giving me a grounded understanding of how different markets behave - not just in theory, but in practice.​
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Recent Sales
Below are a small selection of freehold houses in London I’ve advised on. Each required a different approach depending on timing, condition, and buyer demand.
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Mews House​
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I sold a freehold mews house in Central London. Using my 10-point marketing plan, I conducted 8 viewings and quickly received an offer which was accepted by the seller. At this time, more than 81% of the freehold houses that were on the market in the area weren't under offer, showing how powerful a truly bespoke marketing plan is when selling a prime asset like a freehold Central London mews house.
Townhouse​
I sold a townhouse in Central London. Using my 10-point marketing plan, I conducted 4 viewings and received an offer 11.8% over the asking price. At this time, more than 73% of freehold houses in the area had been on the market for over 3 months, showing the power of a truly bespoke marketing plan for a prime asset like a Central London freehold house.
Mews House​
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I sold a mews house in Central London. Using my 10-point marketing plan, I received an offer within 10 days of marketing the mews house, which was accepted by the seller. More than 77% of freehold houses in the area had been on the market for over 3 months, showing the power of a truly bespoke marketing plan for a prime asset like a freehold mews house.
Who This Is For
This approach tends to suit freehold house owners in London who:
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- Are serious about selling in the next 3-6 months​
- Value honest, realistic advice from an agent with 30 years of experience
- Prefer a calm, hands-on and discreet service, from a single point of contact - me - instead of being handed to another junior agent after your market appraisal
It may not be right for those seeking:
- Curiosity valuations
- High-pressure or volume-led sales tactics from agents
- A purely price-driven approach
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Ready to Talk?
If you’re considering selling and would like a clear view of your options, a private valuation conversation is the best place to start.
There’s no obligation - just straightforward advice to help you decide what to do next.
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